Every entrepreneur needs to build an Empathy Map in order to discover who are their customers. Indeed, after he or she found out (or at least suppose) their future customers he has to dig more about their pains (and needs).
The following image was extracted from http://www.solutionsiq.com/what-is-an-empathy-map/
“Empathy map basics
Segment your customers
The first step is to group your consumers into distinct segments based on their demographics and personas. Once these segments have been created you need to prioritize your top three most lucrative segments.
Humanize your segment
Once you have your top three segments, you need to make them real, relatable people in your mind. This can be done by assigning fake names and building an entire person through adding details such as their age, educational level, income etc. in this way it becomes easier for you to empathize with this representative of your segments.
Empathize with your segment
In a team put your representative from each segment on an empathy map. Then start asking the following main questions and thinking of the answers from the representative’s point of view. Since this is a group exercise, this will result in a comprehensive list of answers to the questions;
- What thoughts does this customer normally have and how does he usually feel?
- What or who does the customer normally listen to?
- What does the customer see?
- What does this customer say and do?
- What is this supporter’s pain?
- What is his gain?
Validate your empathy map
Once you have this comprehensive list mapped, it is necessary to validate it with actual customer responses. You can have a test group of sample customers from the segment itself answer the same questions and correct any responses if you feel the need to. ”
Extracted by https://www.cleverism.com/customer-profiling-using-empathy-map/
To wrap up, if you want to build an startup you have to investigate your customers first and check if your solution (or idea) fits with them. To do that, the Empathy Map is a powerful tool.