Running Lean

 Running Lean: Iterate from Plan A to a Plan That Works written by  Ash Maurya

Sincerely I have no words to describe the beauty of this amazing book so I prefer to use the Amazon’s book review to convince you that you must buy this book.


In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a “product/market fit” for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to “pivot” by changing your plan’s course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your “big round” of funding
“If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read.”
– Brad Feld, Managing Director, Foundary Group
Reading many Lean books I have to admit that Running Lean is the perfect combination of all of others books.
This books will push you towards your goal that I supposed to be to create the best start-up in your country (or in the world if you are a great entrepreneur) .
Last but not least, you have to be clear that there is any recipe to get the perfect start-up so you have to read the book and use all the tips (and suggestions) that for your “company” will be helpful. Every company is different from the rest so keep in mind that there is not a silver bullet in Lean start-up!!!

Mario Lucero

Mario Lucero

I am all about helping companies to adopt agile as methodology in Chile. Why? I believe many organizations think that agile is not for Chilean companies because of Chilean culture is totally different from i.e. USA culture but I worked with Chilean professionals who after using agile realized it is feasible to implement it. Agile works in small and large projects and there are many evidences which demonstrate this.

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