The Principles of Product Development Flow

[amz-related-products search_index=’Books’ keywords=’ASIN: B007TKU0O0′ unit=’list’][amazon template=image&asin=B007TKU0O0]


The Principles of Product Development Flow: Second Generation Lean Product Development by

Donald G. Reinertsen


A colleague of mine recommended this book and I was so lucky to buy it. Instead of saying my point of view I rather prefer

to show other reviews so you should more opinions.


Reinertsen has now written an important new book, The Principles of Product Development Flow — Second Generation Lean Product Development. On page 1 of this book, Reinertsen states his ambition for the book: “I believe that the dominant paradigm for managing product development is fundamentally wrong….I believe a new paradigm is emerging, one that challenges the current orthodoxy of product development. I want to help accelerate the adoption of this new approach. I believe I can do this by helping people understand it. That is the purpose of this book.”

on 30 January 2014
Format: Kindle EditionVerified Purchase Destined to be one of the best software epics of the decade. I’ve spoken to several industry pundits, and they’ve all agreed with me. I’m a software executive and I’ve successfully implemented Reinerten’s ideas in my last organization and am doing so again in my current organization. Ignore this work at your peril.


on 17 June 2014

Chapter 1 is somewhat different from the other chapters in that rather than being a series of principles, it provides an overall view of practice orthodoxy and how many of these closely held beliefs are based on secondary or proxy variables. The chapter continues with an overview of several examples and then summarizes and discusses where things are going in the rest of the book as well as the layout. The first chapter is great. I did expect it to end a bit sooner than it did (I was thinking in terms of self-referential, small batch sizes), but I’m not sure a shorter chapter would have been better.

The second chapter introduces the approach for the rest of the book as well as the model underpinning the principles. The approach works for me. I imagine myself reading this book, going back and creating queue cards for each of the principles, then periodically looking up individual ones and refreshing my memory. It seems like a book I can keep going back to and reading just because I want 5 minutes of good reading.

The book gave me insight into the principles of management of company’s portfolio of projects. In parallel, it provides wise advises with general application in the organization of work. I recommend it both to beginners in portfolio management, to professionals interested in the organization of work, as well as to experienced experts in these fields. I thank the author for presenting complicated issues in simple and accessible manner.

Buy the book. It is excellent. It will help you figure out how to do product development better in your own organization.

Mario Lucero

Mario Lucero

I am all about helping companies to adopt agile as methodology in Chile. Why? I believe many organizations think that agile is not for Chilean companies because of Chilean culture is totally different from i.e. USA culture but I worked with Chilean professionals who after using agile realized it is feasible to implement it. Agile works in small and large projects and there are many evidences which demonstrate this.

Leave a Reply

CommentLuv badge